
Motorola Document Classification, MC55 New Product Introduction Webinar.ppt
For Internal Use Only – NOT FOR FURTHER DISTRIBUTION
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2009
MC55 Launch Planning
Deliverables available
• Spec Sheet
• Product Slick
• Partner Brief
• Sales Presentation
• App Brief - Retail/Postal/Healthcare/Field Service
• Accessories Guide
• White Paper – Form Factor
Launch
Launching March time frame
Conduct embargoed press briefings one-two weeks prior
Capitalize on a slow news cycle
Multi-City Media Tour
Conduct in-person media tour to top tier publishing houses in SF, Boston, NYC, Erie, PA and NJ
(to take place 1-2 weeks prior to launch)
Key publishing houses include Ziff Davis, IDG, Corry, Edgell and Reed
Meetings will take the shape of an informal roundtable
Must have customer and partner to participate to make these meetings a success
Comentarios a estos manuales