
INDUSTRY APPLICATIONS
Field Sales
Users: field sales,
pre-sales teams
• CRM
• Sales/order tracking
• Order taking
• Appointment scheduling
• Location-based services
Field Service
Users: field service
personnel, technicians
• Service automation
• Inventory management
• Parts inventory
management
• Invoicing/signature
capture
• Task management
• Order tracking
• Location based services
• Appointment scheduling
Postal/Logistics
Users: delivery drivers
• Employee communications
• Workflow management
• Time and labor
management
• Navigation
• Asset management
• Proof of delivery
Small/medium
business
Users: managers,
supervisors
• Employee communications
• Work flow management
• Time tracking
• Inventory management
• Order management
• Proof of service
• Payment processing
DESCRIPTION APPROXIMATE COST
Motorola Sales Tools
Available at no cost
Certification Costs
Not required
Demo Units
Available at discounted price
PROFILE #1
Traditional enterprise user
PROFILE #2
Non-traditional enterprise user
Line of business
application access
Crucial Crucial
Bar code scanning
Intensive Intensive
Level of device
durability required
Rugged — can spend a large part of the day outdoors exposed
to the elements
Durable — primarily indoor use
Data/voice requirements
Data access is the priority need, voice is secondary Data and voice are equal
Device strategy
Devices are in a common pool; workers check devices in and
out at the start and end of a shift; users do not expect to be
assigned a personal device
Workers expect to be assigned a permanent personal device
Industry/vertical markets
Field sales; field service; merchandising
Small to medium businesses: any business function that can
achieve efficiencies with access to real-time data
TARGET MARKET AND APPLICATIONS
TARGET CUSTOMERS AND USER PROFILES
There are two primary customer profiles for the TC55:
TARGET CUSTOMER: PROSPECT TITLES
Primary decision-makers for a TC55 sale include:
• Director of IT
• General Manager
• CIO
• COO
• Business Line VP or Director (for example: sales,
customer service)
• RFP Project Manager/Purchasing Director
BUSINESS PROPOSITION
This section outlines the investment required to sell the
TC55, the revenue opportunities associated with hardware
and accessories, as well as the incremental revenue
opportunities associated with software application
development and enhanced services.
YOUR INVESTMENT
The investment required by Motorola business partners to
sell the TC55 is summarized in the following chart:
PARTNER BRIEF
TC55
MARKET OPPORTUNITY
Target Markets/Applications
ExEcutivE Summary
Product Overview
revenue opportunities
Configurations/Acce ssories
Key Selling PointS
Featu res/Benefits/Differentiators
Qualifying Questions
Uncovering Opportunities
Global ServiceS
Support Services
SaleS ToolS
Materials/Classification/Training
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